# Finalization Questions — Pages + Email Templates > Answer inline under each question. Use `TBD` for anything you don't know yet. > When you've answered enough of A–C and 15–17, the root catalog can be locked as final and the rest of the pages propagated to match. --- ## A. Brand & contact facts 1. **Real phone number** (currently `(859) XXX-XXXX` everywhere) - Answer: (859) 523-3053 2. **Intake email** — confirm `hello@btwebgroup.com` or other - Answer: Hello@BTWebGroup.com 3. **CRM webhook URL** — where lead-form POSTs land (currently placeholder) - Answer: I will configure this later 4. **Business address** — for footer / local SEO schema - Answer: 168 E. Reynolds Rd. Lexington, KY 40517 5. **Logo** — final SVG + PNG (light + dark variants if available) - Answer: https://btwebgroup.com/wp-content/uploads/2023/11/BT-NEW-LOGO-Glossy-2@4x.png 6. **Brand fonts** — keep Montserrat + Lato, or replace? - Answer: Gilroy-Regular --- ## B. Proof & trust 7. **3–5 real client testimonials** — quote + name + business + (optional) logo - Answer: Testimonial 1 : Name : Shawn King Business Name : King’s locksmiths Logo : https://www.lexlocksmith.com/wp-content/uploads/2025/08/footer.png Review: These guys are the real deal! Don't waste your time with other SEO agencies like we did for years. Our business has grown over 30% in two months since switching to BT Web Group in Lexington, KY. Thank you for the success! Testimonial 2 : Name : Andrey Garcia Business Name : Garcia Tile and Remodeling Website : https://garciaremodels.com/ Logo : https://garciaremodels.com/wp-content/uploads/2024/12/GarciaLogo-Final-GreenNavy-Transparent.png Review: Absolutely impressed and it’s been a pleasure to work with BT Web group and Bridgette. Brian and Bridgette are strong minded people and me and my dad are nothing but happy and would recommend BT web group to anyone who wants the best people to work on their site projects. We hope to work with them for a long time and watch them grow even more. We thank them and have a deep appreciation for Bridgette and Brian. If you want someone to give you results and help they are the people to go to. Testimonial 3 : Name : Danny Lynn Business Name : Royal Flush Plumbing Website : https://royalflushpiping.com/ Logo : https://royalflushpiping.com/wp-content/uploads/2024/11/Royal-Flush-Piping-Logo-Piping-Plumbing-Septic.png Review: Can’t say enough good things about this company. They took a bad situation from our previous advertiser and completely restructured and rebuilt. Our marketing campaign with tremendous success would recommend them for their knowledge and capabilities of turning things around and bringing the targeted markets you are seeking for was complete success far surpassing our expectations and reaching an entirely new audience with platforms, we did not even know were available. Highly recommend Brian and Bridget any marketing and advertising they heave more than double our current customer base in 6 months from our previous marketing agency and have exceeded any expectations I could have imagined possible!! Thanks again to all the team and we are forever grateful to have found your company! Testimonial 4 : Name : Jesse Peace Business Name : Peace Law Website : https://peacelawky.com/ Logo : https://peacelawky.com/wp-content/uploads/2023/02/PeaceLawLogo_tan.png Review: My team has had a great experience and strong results with BT Web Group. We have seen a measurable increase in both traffic and conversions since partnering. I have engaged them on several other businesses as well based on the great service and insight. I would highly recommend them to any business in any field. 8. **Client logo strip** — 6–10 logos for the trust row - Answer: answer format [logo url - website url] - https://airmart.com/wp-content/uploads/2025/12/AirMart.svg - https://airmart.com - https://flyalphajets.com/wp-content/uploads/2025/11/MAIN-LOGO-PNG.68c315237dfe87.41983316-300x56.png - https://flyalphajets.com/ - https://mmgutterservices.com/wp-content/uploads/elementor/thumbs/2023-12-16-r8lri8rka6s42lsvxibsnb6ktpm5qw7a9be9ovjlsw.png - https://mmgutterservices.com - https://velocecollision.com/wp-content/uploads/2026/01/logo-header.svg - https://velocecollision.com - https://mantelexperts.com/wp-content/uploads/2025/12/mantelExperts-black-logo.png.webp - https://mantelexperts.com - https://images.squarespace-cdn.com/content/v1/65a96dd219839344621bef3d/e7fd35bf-057f-4c5b-9dfa-c9f4cb02b44f/HWOS+Logo+2.png - https://myhousewarmings.com - https://justfixitky.com/wp-content/uploads/2025/09/JustFixIt-Logo.png - https://justfixitky.com/ - https://premierlawnandoutdoorliving.com/wp-content/uploads/2025/12/Premier-Logo.png - https://premierlawnandoutdoorliving.com/ 9. **One or two case-study numbers** ("X% more leads in Y months for Z") — rough is fine - Answer: - 650+ conversions in last 60 days for Kings Locksmith (logo : https://www.lexlocksmith.com/wp-content/uploads/2025/08/footer.png) - 1000+ conversions in last 60 days for Airmart (logo : https://airmart.com/wp-content/uploads/2025/12/AirMart.svg) - 50+ conversions in last 60 days for MM Gutters (logo : https://mmgutterservices.com/wp-content/uploads/elementor/thumbs/2023-12-16-r8lri8rka6s42lsvxibsnb6ktpm5qw7a9be9ovjlsw.png) 10. **Years-in-business and KY-businesses-served numbers** — confirm "12 years / 47+ businesses" still correct or update - Answer: 20+ Years / 100+ businesses --- ## C. Pricing decisions (open items from PACKAGES.md §7) 11. **"Website Care" comparison row** — keep / rename to "Marketing Websites" / drop? - Answer: Rename to Marketing Websites 12. **AI Chatbot Maintenance tiers** — confirm Growth and Pro monthly prices (currently only "from $497/mo" is shown) - Answer: keep it for now 13. **Bundle "Upsell Engine"** — Email Starter or Email Growth? - Answer: Email Growth 14. **Any package or tier you want to add, kill, or rename** before locking the rest of the pages to match the root? - Answer: all good --- ## D. Free Marketing Assessment (the conversion hook) 15. **What's actually delivered in the assessment?** Confirm or rewrite the four bullets: Performance audit · SEO snapshot · Conversion gaps · Local visibility check - Answer: that's accurate 16. **$500 stated value** — keep, raise, or remove the dollar value? - Answer: that's correct 17. **Turnaround promise** — is the assessment a written PDF, a Loom, both? - Answer: it's a pdf report, presented on the meeting call. We will keep it ready before we meet the client --- ## E. Email templates 18. **Eblast list segments** — who gets each of `eblast-01..04`? (e.g., all leads / past clients / cold list / newsletter signups) - Answer: doesn't matter could be any of that, list needs to be provided by client 19. **Sender identity** — `From:` name + email - Answer: From: Brian Evans - BT Web Group (hello@btwebgroup.com) 20. **Footer legal block** — physical address, unsubscribe link, company registration details required by CAN-SPAM - Answer: - Physical Address : 168 E. Reynolds Rd. Lexington, KY 40517 (https://www.google.com/maps/place/BT+Investment+Group,+Inc./@37.9896752,-84.522188,17z/data=!3m1!4b1!4m5!3m4!1s0x88425cd18aebb9a5:0xecac82f737e30ab4!8m2!3d37.989671!4d-84.519994) - unsub link and company reg details I will populate later 21. **Tracking/UTM convention** — should every link carry `?utm_source=eblast&utm_campaign=…`? Confirm naming - Answer: Yes every that's originating from eblast should have that utm link otherwise organic conversions should be normal link 22. **5th email (AI-specific follow-up)** — write it now or defer to after first pilot (per `packages-html/README.md`)? - Answer: write it now. in each eblast make sure to communicate AI platforms and latest technologies used by btwebgroup. We need to make sure our client sees us as a modern tech provider --- ## F. AI-page specifics (per README §AI pre-publish) 23. **Chatbot platform decision** — Chatbase / Voiceflow / Intercom Fin / Chatling / custom? - Answer: Custom 24. **Automation platform decision** — n8n / Make / Zapier / custom? - Answer:Custom 25. **HIPAA disclaimer language** — final wording you're comfortable shipping? - Answer: Dont include it yet 26. **First pilot chatbot status** — live on btwebgroup.com or a friendly client yet? (Need at least one real conversation log for proof.) - Answer: We dont have any at this moment. let's not include it until we dont have it --- ## G. Visuals 27. **Hero image / illustration** on the root page — do you want one, or keep it text + estimate-card only? - Answer: search through unsplash mcp server and choose relevant one 28. **Per-service hero imagery** for each service page (`service-email-marketing.html`, etc.) — stock / custom / none? - Answer: search through unsplash mcp server and choose relevant one 29. **Process section icons** — current SVGs are generic; swap to custom? - Answer: keep using custom SVG icons --- ## H. Scope sequencing 30. **Which page do you want fully production-ready first?** Default suggestion: root → eblast-01 → `service-websites` (highest intent) → the rest. - Answer: all the pages are equally important