# BT Web Group — Packages Source of Truth

> Edit this file to change any price, name, market rate, or feature bullet.
> All HTML pages, email templates, and meeting-script references should mirror this file.
> When a value changes here, update the listed downstream files in the same PR.

**Last reviewed:** 2026-06-16

---

## 0 — Global rules

| Rule | Value |
|---|---|
| Currency | USD |
| Phone (display) | (859) 523-3053 |
| Intake email | hello@btwebgroup.com |
| Free Marketing Assessment — claimed value | $500 |
| Avg response time | <1 business day |
| Years in Lexington, KY | 20+ (since 2005) |
| KY businesses served | 100+ |
| Marketing packages — setup fee | $0 |
| Contracts | Month-to-month, cancel any time, no notice period |
| Data export on cancel | Full export within 5 business days |
| AI packages display rule | `Activation: $X (one-time) · Maintenance: $Y/mo` — never "$X setup + $Y/mo" |

**Strikethrough convention:** "Market rate" = the upper-mid of what KY agencies typically quote. Always shown with a thin black horizontal strikethrough. The lower bound is shown only on the comparison sheet (Section 5 below).

---

## 1 — Tripwires (one-time, no subscription)

Delivered in 5 business days. Flat rate. Used to convert ad/email traffic.

| Slug | Customer name | Market rate | Our price | Detail page | CRM lead context |
|---|---|---|---|---|---|
| `tripwire-5k-email-blast` | 5K Email Blast | $500 | **$297** | `tripwire-5k-email-blast.html` | `tripwire-email-blast` |
| `tripwire-ai-seo-audit-fix` | AI SEO Audit + Fix | $600 | **$297** | `tripwire-ai-seo-audit-fix.html` | `tripwire-seo-audit` |
| `tripwire-ai-landing-page-mockup` | 2 Web Page Design Concept Mockups | $600 | **$297** | `tripwire-ai-landing-page-mockup.html` | `tripwire-landing-page` |
| `tripwire-ai-chatbot-quick-start` | Chatbot Quick Start | $600 | **$297** | `tripwire-ai-chatbot-quick-start.html` | `tripwire-chatbot` |

### Deliverable bullets

**5K Email Blast**
- Sends 5,000 emails to your list
- Delivered in 5 business days
- Full delivery + open/click report

**AI SEO Audit + Fix**
- 20+ checks, top fixes implemented
- AEO/GEO snapshot included
- Delivered in 5 business days

**5-Page Website Mockup**
- 5 pages: Home, Services, About, Contact + 1 custom
- Mobile + desktop preview, 5-day delivery
- Delivered as Figma + PDF — yours to keep

**Chatbot Quick Start**
- Live in 5 days, 20 trained Q&As
- Lead capture built in
- Installed on your site

---

## 2 — Recurring Marketing Services

All month-to-month. No setup fee. Cancel with one email.

### 2.1 Email Marketing — `service-email-marketing.html`

| Tier | Market rate | Our price | Cadence | CRM context |
|---|---|---|---|---|
| Starter | $600/mo | **$297/mo** | per month · cancel anytime | `service-email-starter` |
| Growth (Most Popular) | $1,100/mo | **$497/mo** | per month · cancel anytime | `service-email-growth` |
| Pro | $2,000/mo | **$997/mo** | per month · cancel anytime | `service-email-pro` |

**Starter** — 1 campaign/mo · Up to 5,000 contacts · 1 list segment · Open/click reporting · Email support

**Growth** — 2 campaigns/mo · Up to 10,000 contacts · 3 list segments · Subject line A/B testing · 30-min monthly strategy call

**Pro** — 4 campaigns/mo · Up to 25,000 contacts · Unlimited segments · 3 automation flows · 60-min bi-weekly strategy call

### 2.2 Social Media — `service-social-media.html`

| Tier | Market rate | Our price | Cadence | CRM context |
|---|---|---|---|---|
| Starter | $800/mo | **$497/mo** | per month · cancel anytime | `service-social-starter` |
| Growth (Most Popular) | $1,500/mo | **$797/mo** | per month · cancel anytime | `service-social-growth` |
| Pro | $2,500/mo | **$1,497/mo** | per month · cancel anytime | `service-social-pro` |

**Starter** — 10 posts/mo · Facebook, Instagram, Google Business · Monthly content calendar · Monthly engagement report · Hashtag research included

**Growth** — 15 posts/mo · 4 platforms including X · 2 custom graphics/mo · 2 reels/mo

**Pro** — 20 posts/mo · 5 platforms including LinkedIn · 5 custom graphics + branded templates · 4 reels + 1 long-form video/mo

### 2.3 PPC — `service-ppc.html`

Management fee shown. Ad spend billed directly by Google/Meta.

| Tier | Market rate | Our price | Cadence | CRM context |
|---|---|---|---|---|
| Starter | $1,000/mo | **$497/mo** | mgmt fee · ad spend billed by Google/Meta | `service-ppc-starter` |
| Growth (Most Popular) | $2,000/mo | **$997/mo** | mgmt fee · ad spend billed by Google/Meta | `service-ppc-growth` |
| Pro | $3,500/mo | **$1,997/mo** | mgmt fee · ad spend billed by Google/Meta | `service-ppc-pro` |

**Starter** — 1 Google Ads campaign · 3 ad copy variants · Keyword + geo targeting · Weekly optimization · Monthly report

**Growth** — 2 campaigns (Google + Meta) · 5 ads with A/B testing · Full funnel + call tracking · Optimization 2×/week · 30-min monthly strategy call

**Pro** — 3 campaigns (Google + Meta + Retargeting) · 10 ads with multivariate testing · Daily optimization · Quarterly CRO test · Weekly report + live dashboard

### 2.4 SEO — `service-seo.html`

| Tier | Market rate | Our price | Cadence | CRM context |
|---|---|---|---|---|
| Starter | $800/mo | **$497/mo** | per month · cancel anytime | `service-seo-starter` |
| Growth (Most Popular) | $1,800/mo | **$997/mo** | per month · cancel anytime | `service-seo-growth` |
| Pro | $3,000/mo | **$1,997/mo** | per month · cancel anytime | `service-seo-pro` |

**Starter** — Up to 10 pages optimized · 1 new SEO page/mo · Meta titles, headings, schema · Google Business Profile setup · Rankings + traffic reporting

**Growth** — Up to 25 pages optimized · 2 new SEO pages/mo · Advanced schema + entity mapping · 2 backlinks/mo ·  citations · AEO/GEO visibility included

**Pro** — Full site optimized · 4 new SEO pages/mo · Topical authority builds · 5 backlinks/mo · citations · AI search share-of-voice tracking

### 2.5 Marketing Websites — `service-websites.html`

One-time projects. No monthly fee.

| Tier | Market rate | Our price | Cadence | CRM context |
|---|---|---|---|---|
| Refresh | $800 | **$497** | one-time · no monthly fee | `service-websites-refresh` |
| 5-Page Build (Most Popular) | $1,500 | **$997** | one-time · no monthly fee | `service-websites-5page` |
| 10-Page Build | $2,500 | **$1,997** | one-time · no monthly fee | `service-websites-10page` |

**Refresh** — 3 existing pages rewritten + redesigned · Mobile responsive · Basic speed optimization · 1 round of revisions · Delivered in 7 business days

**5-Page Build** — Home, About, Services, Contact + 1 custom · Team-written copy, fact-checked · Schema, sitemap, on-page SEO · 2 contact forms with lead routing · 2 rounds of revisions

**10-Page Build** — 10-page full website build · 3 service pages + blog setup · Advanced caching + speed · 4 forms with lead routing · WordPress training + 1-hr handoff call

### 2.6 Graphics & Brand — `service-graphics-brand.html`

One-time projects. No monthly fee.

| Tier | Market rate | Our price | Cadence | CRM context |
|---|---|---|---|---|
| Brand Basics | $500 | **$297** | one-time · delivered in 5–7 days | `service-graphics-basics` |
| Brand Kit (Most Popular) | $1,000 | **$597** | one-time · delivered in 10–14 days | `service-graphics-kit` |
| Brand Identity Pro | $2,000 | **$1,297** | one-time · delivered in 14–21 days | `service-graphics-pro` |

**Brand Basics** — 3 logo concepts → 1 final · Primary color + 2 accents · 2 fonts (heading + body) · 1-page brand mini-guide · 2 rounds of revisions

**Brand Kit** — 4 concepts → 1 final, 3 file formats · Full color palette + typography scale · 8-page brand guide · Business card + email signature · 3 social post templates

**Brand Identity Pro** — 5 concepts → 1 final, animated, 5 formats · 16-page guide with tone & voice section · Full stationery package · 6 social templates + 2 story templates · 10 social banners + 5 ad creatives

---

## 3 — AI Services

Always shown as separate Activation (one-time) + Maintenance (monthly) line items.

### 3.1 AI Chatbot — `service-ai-chatbot.html`

| Line item | Price | CRM context |
|---|---|---|
| Activation (one-time) | **from $997** | `service-ai-chatbot` |
| Maintenance | **from $497/mo** | (tier-specific: `ai-chatbot-starter` / `-growth` / `-pro`) |

**Capabilities**
- Trained on your business info, services, and FAQs
- Lead capture built in — no extra form needed
- Appointment booking integration available
- Monthly conversation + lead report

### 3.2 AI Business Automation — `service-ai-business-automation.html`

| Line item | Price | CRM context |
|---|---|---|
| Activation (one-time) | **upto $2,497** | `service-ai-automation` |
| Maintenance (optional) | **$1,997/mo** | (engagement-specific: `ai-automation-discovery` / `-quick-win` / `-department` / `-retainer`) |

**Capabilities**
- Workflow audit — we find what's eating your time
- Custom automation built with purpose-built tools
- Staff training included in Activation
- Optional ongoing maintenance retainer

---

## 4 — Bundles (goal-based)

Pre-priced combinations. Sold by goal, not by stack.

| Slug | Customer name | Goal | Includes | Our price | Savings vs separate | CRM context |
|---|---|---|---|---|---|---|
| `bundle-lead-engine` | Lead Engine | Lead Generation | PPC Starter + SEO Starter + Email Starter | **$1,197/mo** | Save $294/mo | `bundle-lead-engine` |
| `bundle-brand-builder` | Brand Builder | Brand Awareness | Social Starter + Email Starter | **$797/mo** | Save $197/mo | `bundle-brand-builder` |
| `bundle-upsell-engine` | Upsell Engine | Customer Retention | Email Starter + SEO Starter | **$797/mo** | Save $197/mo | `bundle-upsell-engine` |
| `bundle-full-spectrum` | Full Spectrum | Full-Channel Growth | PPC Growth + SEO Growth + Email Growth + Social Growth | **$2,997/mo** | Save $991/mo | `bundle-full-spectrum` |

### Bundle bullets

**Lead Engine**
- Google Ads running within 7 days
- Local + organic SEO with monthly content
- 1 email campaign/mo to your list
- Single monthly report across all three

**Brand Builder**
- 10 branded posts/mo across 2 platforms
- 1 email campaign/mo to your list
- Consistent voice across social + inbox
- Monthly engagement + open-rate report

**Upsell Engine**
- 1 targeted email/mo to existing customers
- SEO content aimed at past-customer searches
- Keyword tracking + monthly rankings report
- List segmentation for returning vs. new

**Full Spectrum**
- Google + social ads running simultaneously
- 4 SEO content pieces/mo + local rank tracking
- 2 email campaigns/mo + automated sequences
- 15 social posts/mo + dedicated account manager

---

## 5 — Comparison Sheet (root hero)

Shown on `packages-root.html` as the "What most agencies charge vs. what you actually pay" table. Uses **Starter-tier** price only on the right, and a **wider range** on the left to reflect what KY shops actually quote.

| Service | KY agency range (strikethrough) | Our price (Starter) |
|---|---|---|
| Email Marketing | $600–$1,500/mo | from $297/mo |
| Social Media | $800–$2,500/mo | from $497/mo |
| PPC Advertising | $1,000–$3,500/mo | from $497/mo |
| SEO | $800–$3,000/mo | from $497/mo |
| Website Care | $800–$2,500/mo | from $497/mo |
| Graphics & Brand | $500–$2,000/mo | from $297/mo |
| One-Time Quick Wins | $500–$800 each | from $247 |

> Note: "Website Care" is a placeholder label used on the comparison sheet only — we do not currently sell a monthly Website Care package. Either add the package, rename this row to "Marketing Websites" with the one-time Refresh price ($497 one-time), or drop the row.

---

## 6 — Files this file should stay in sync with

| Surface | File(s) | What to update when prices change |
|---|---|---|
| Catalog hero (root) | `packages-html/packages-root.html` | Comparison sheet rows · tripwire pills · service-group tier rows · bundle cards · AI cards |
| Service pages | `packages-html/service-*.html` | Hero tier strip · pricing table · ribbon/badge text |
| Bundle pages | `packages-html/bundle-*.html` | Hero price · savings line · included-services list |
| Tripwire pages | `packages-html/tripwire-*.html` | Hero price · market-rate strikethrough · deliverable bullets |
| AI pages | `packages-html/service-ai-chatbot.html`, `service-ai-business-automation.html` | Activation + Maintenance line items per tier · capability bullets |
| Email series | `emails/eblast-01..04.html` | Any price quoted in body copy or CTA |
| Ops playbooks | `ops/playbooks/*.md` | Internal pricing notes |
| Meeting script | (not yet versioned) | Verbal price quotes; see Section 7 below |

---

## 7 — Open questions for finalization

_Move items to "Resolved" as decisions are made._

- [ ] "Website Care" row on the comparison sheet — keep, rename, or drop? (see §5 note)
- [ ] Add bullets to the comparison sheet rows? Right now it's just price-to-price.
- [ ] AI tier-specific Maintenance pricing — confirm Growth/Pro tier prices for chatbot
- [ ] Bundle: should "Upsell Engine" actually include Email Growth (segmentation feature) instead of Starter?
- [ ] Tripwire prices currently all end in 7 ($247 / $297) — keep that pattern when adding new tripwires?