Upsell Engine Bundle · Customer Retention

Get more from the customers you've already earned.

Your past customers already trust you — they're the easiest sale you'll ever make. The Upsell Engine pairs targeted email with retention-focused SEO to bring them back, again and again.

Start upselling Book a free assessment
Month-to-month · No setup fee · Cancel anytime
The repeat-customer loop
Start An existing customer
Reach A targeted monthly email
Result They come back & buy again
Email + SEO, working the same list every month
No setup fees Month-to-month You own your list Cancel anytime, keep your data Kentucky-based since 2005
The cheapest growth you've got

Your existing list is your easiest sale.

Winning a brand-new customer means earning trust from scratch — ads, awareness, the whole climb. The people who've already bought from you skip all of that. The Upsell Engine puts your marketing budget where the trust already is: your current customers.

Trust is already built

Past customers know your name, your work, and your quality. There's no convincing left to do — just a reason to come back.

Keeping costs less than chasing

Acquiring a new customer almost always costs more than keeping a current one. The same dollars reach further when they land on people who already chose you.

It compounds month after month

One satisfied customer who returns twice is worth more than two who never come back. We work that loop on repeat.

What's inside

Two services, aimed at one goal

Email Growth keeps you in front of past customers. SEO Starter catches them when they search again. Together, they turn your customer list into recurring revenue.

Included service

Email Growth

Done-for-you email that lands in your past customers' inbox — segmented so returning buyers hear a different message than new ones.

  • 2 campaigns per month, written in your voice
  • Up to 10,000 contacts
  • 3 list segments (e.g. returning vs. new customers)
  • Subject line A/B testing
  • 30-min monthly strategy call
Segmented: returning vs. new customers
Included service

SEO Starter

On-site SEO with content aimed at the searches past customers make when they're ready to buy again — so you're the first result they find.

  • Optimization across up to 10 pages
  • 1 new SEO page published every month
  • Content aimed at past-customer searches
  • Keyword tracking
  • Rankings & traffic reporting
Catches re-search intent
Upsell Engine Bundle
$797/mo Save $197/mo

Email Growth + SEO Starter — $994 value when bought separately.

Month-to-month · no setup fee · cancel anytime

Start upselling Book a free assessment No contract · You always own your list & rankings
How it works

How it brings customers back

Two channels working the same goal every month — reach them in the inbox, and be ready when they search.

1

Segment your list

We split your contacts so returning customers and new ones each get the right message — not one blast to everyone.

Returning vs. new
2

Send a targeted email

One focused campaign a month to your existing customers, written in your voice, with a clear reason to come back.

Targeted monthly email
3

Catch the re-search

SEO content targets the terms past customers search when they're ready again — so you're the result they find first.

Search-ready content
4

See it in the report

Keyword tracking plus a monthly rankings & traffic report show exactly where you're climbing — in plain English.

Monthly rankings report
Real results

Kentucky businesses, real outcomes

A few of the people we've helped grow with email and SEO.

"These guys are the real deal! Don't waste your time with other SEO agencies like we did for years. Our business has grown over 30% in two months since switching to BT Web Group in Lexington, KY. Thank you for the success!"

Shawn King King's Locksmiths

"Can't say enough good things about this company. They took a bad situation from our previous advertiser and completely rebuilt our marketing — reaching an entirely new audience on platforms we didn't even know were available. They more than doubled our customer base in 6 months. Forever grateful to have found them."

Danny Lynn Royal Flush Plumbing
Questions

Upsell Engine, answered

What exactly is included in the Upsell Engine?
Two services bundled into one monthly price: Email Growth (2 campaigns a month to up to 10,000 contacts, 3 list segments, subject line A/B testing, and a 30-minute monthly call) and SEO Starter (optimization across up to 10 pages, 1 new SEO page published each month, keyword tracking, and rankings & traffic reporting). The bundle layers on segmentation for returning vs. new customers and SEO content aimed at past-customer searches.
Do I need an existing customer list?
It helps, but it's not required. If you already have a customer list, we'll segment it and start working it right away. If you don't, we'll set up the email side to capture and grow one while the SEO work brings new and returning searchers in — so the list builds as we go.
How is the email side different from regular Email Growth?
It's the same Email Growth service, pointed at retention. Instead of treating everyone the same, we segment returning customers from new ones and write the monthly campaign to bring past buyers back. Paired with SEO Starter, it's built to work your existing list rather than just grow a new one.
Will this annoy my customers?
No — that's the whole point of segmenting. We send one targeted email a month to the right people with a genuine reason to come back, not daily blasts to your entire list. Unsubscribes are always honored, and the goal is to stay welcome in the inbox, not to wear out your welcome.
Can I cancel anytime?
Yes. The Upsell Engine is month-to-month with no setup fee and no annual contract. Cancel with one email and we close at the end of your billing month. You keep your contact list, your campaigns, and your rankings work — with a full data export within 5 business days.
What reporting do I get?
On the email side, open and click performance after every campaign. On the SEO side, keyword tracking plus a monthly rankings & traffic report. Everything is written in plain English — no spreadsheet dumps — so you can see what's working and where you're climbing.

Ready to bring your customers back?

Start the Upsell Engine, or book a free assessment first — we'll look at your list and your site before suggesting anything.

Start upselling Book a free assessment Call (859) 523-3053