Email marketing that earns its keep — every single month.
We handle everything: strategy, copy, design, send, and reporting. You see exactly what went out, how it performed, and what we're doing next. No guessing, no jargon.
No setup fee. Month-to-month. You always own your list.Trusted by businesses across Kentucky & beyond
What we do every month
This isn't a retainer where we "manage your strategy." Here's the actual work that happens, every single month.
Strategy brief
Each month starts with a one-page brief: what we're sending, why, and the goal. You approve it before we write a word.
Copywriting
Emails written in your business's voice — not reused templates. Modern tools handle early drafts; our team owns the angle and approves every word.
Design & build
Mobile-optimized HTML email, tested across Gmail, Outlook, and Apple Mail before anything sends.
List hygiene
Bounces removed, unsubscribes honored, list health scored every 90 days. A clean list delivers; a dirty one kills your domain reputation.
Send & deliver
Scheduled for your audience's optimal open time, then monitored for deliverability from send through the first 24 hours.
Monday report
Open rate, click rate, revenue attributed, and our one recommended tweak for next send. No spreadsheet dumps — plain English.
Choose your tier
All tiers are month-to-month. No setup fee. Cancel with one email.
Most email marketing agencies in Kentucky charge $600–$2,000/mo for this work. Here's ours:
- 1 campaign per month
- Up to 5,000 contacts
- 1 list segment
- Open & click reporting
- Email support
- 2 campaigns per month
- Up to 10,000 contacts
- 3 list segments
- Subject line A/B testing
- 30-min monthly strategy call
- 4 campaigns per month
- Up to 25,000 contacts
- Unlimited segments
- 3 automation flows (welcome, cart, win-back)
- 60-min bi-weekly strategy call
Kentucky businesses, real outcomes
A few of the numbers we've helped drive across our marketing work.
King's Locksmiths
MM Gutter Services
"These guys are the real deal! Don't waste your time with other SEO agencies like we did for years. Our business has grown over 30% in two months since switching to BT Web Group in Lexington, KY. Thank you for the success!"
Shawn King
King's Locksmiths
"Can't say enough good things about this company. They took a bad situation from our previous advertiser and completely rebuilt our marketing — reaching an entirely new audience on platforms we didn't even know were available. They more than doubled our customer base in 6 months. Forever grateful to have found them."
Danny Lynn
Royal Flush Plumbing
"My team has had a great experience and strong results with BT Web Group. We've seen a measurable increase in both traffic and conversions since partnering. I've engaged them on several other businesses as well. I'd highly recommend them to any business in any field."
Jesse Peace
Peace Law
What email can — and can't — do
We'd rather set accurate expectations than overpromise.
- It takes 60–90 days to establish your list's engagement baseline
- A healthy list generally runs a 20%+ open rate and 2%+ click rate
- Best results when your list is over 500 engaged contacts
- Works alongside your other marketing — not a silver bullet
- Replace your sales team or close deals for you
- Instantly fix a cold list — that takes a reactivation campaign first
- Work without consistent, accurate contact data
- Guarantee revenue — we guarantee the work quality and reporting transparency
If email isn't the right fit for your business right now, we'll tell you that in the free assessment — and recommend what is.
How your first month works
From form fill to first send — here's exactly what happens.
Not sure if email is right for you right now?
Book a free marketing assessment. We review your traffic, contact capture, and whether email is the right lever to pull, then put it in a written PDF report we walk you through together on the call. If it's not the right fit, we'll say so — and recommend what is.
Claim my free assessment → No credit card. No commitment. Yours to keep.- Performance audit
- SEO snapshot
- Conversion gaps identified
- Local visibility check
- Recommended starting tier
- Yours to keep — no commitment
Frequently asked
Do I keep my email list if I cancel?
Absolutely. It's your list. We export it in CSV format within 5 business days of your request — subscribers, segments, campaign history, and performance reports. Your list is yours, full stop.
What email platform do you use?
We work within your existing platform — Mailchimp, Klaviyo, Constant Contact, ActiveCampaign, and most others. If you don't have one yet, we'll recommend the right fit for your list size. The account stays in your name, not ours.
Do you write the emails, or do I?
We write them. You review and approve before anything sends. Many clients send a rough direction or a few bullet points and we turn that into a finished email; others hand us the calendar and let us run. We use modern tools to speed up drafting, but our team owns the strategy and a person approves every word. Both ways work.
How many emails per month?
Starter: 1 campaign per month. Growth: 2 campaigns per month. Pro: 4 campaigns per month, plus 3 automation flows (welcome, cart abandon, win-back) that run in the background every month.
My list is small (under 200 contacts). Is it worth starting?
Small lists can still produce strong results if they're engaged. We'll give you an honest answer in the free assessment — sometimes the better first move is building your capture strategy before investing in monthly sends.
Is there a setup fee?
No. You pay the monthly rate, nothing upfront. That's true across every marketing package we offer.
What if I don't see results in the first month?
Email typically takes 60–90 days to establish a baseline. We'll show you week-by-week engagement trends so you always know what's happening — not just a monthly number drop. If something isn't working, we'll tell you what we're changing and why.
Five promises we make
Ready to see if email is the right fit?
Book a free assessment. We'll look at your site and your list — before we suggest anything.