PPC — Paid Search & Social Ads

Leads that pay for themselves — clicks in, calls out.

We run your Google & Meta ads to bring in the right people at the right moment — then track every call and form so you can see what each dollar actually returns. No vanity metrics, no lock-in.

See pricing ↓ Book a free assessment
Month-to-month. You keep your ad account & control your budget.
Where your dollar goes Illustrative
Our management fee paid to BT Web Group
Your ad spend billed by Google / Meta
Two separate bills. Your spend goes straight to the platforms — never marked up by us.
Month-to-month You own your ad account No markup on ad spend Call & form tracking included Kentucky-based since 2005
No surprises

Two costs, clearly separated

PPC has two parts, and we never blur the line between them. Here's exactly who you pay, and for what.

What you pay us

Our management fee

A flat monthly fee for the work we do — building, running, and improving your campaigns. It's fixed, predictable, and shown right on the prices below.

  • Campaign strategy, build & ongoing optimization
  • Ad copy, targeting & A/B testing
  • Call & form tracking setup and monitoring
  • Plain-English reporting
What Google / Meta charge

Your ad spend

The money that actually buys the clicks. This is billed directly to your card by Google and Meta — never through us, and never marked up.

  • Charged to your own Google & Meta accounts
  • You set and control the budget — raise or lower it anytime
  • You keep the account & all its history if we ever part ways
  • 100% of your spend goes to the platforms

The prices below are management fees only. Ad spend is separate and stays under your control.

Onboarding

How we launch in your first 2 weeks

From kickoff to live ads in about ten business days — here's the path.

1

Kickoff & goals

We learn your services, margins, and what a good lead is actually worth to you.

Days 1–2
2

Account & tracking

We connect (or set up) your own Google & Meta accounts and wire in call and form tracking.

Days 3–5
3

Build campaigns

Keyword and geo targeting, ad copy variants, and landing alignment — all built for your market.

Days 5–8
4

Review & approve

You see every campaign, ad, and budget before anything goes live. Nothing spends without your sign-off.

Days 8–10
5

Launch & watch

Ads go live and we monitor daily, tuning bids and targeting as the first leads come in.

Days 10–14
Pricing

Management fees, in the open

All tiers are month-to-month with no setup fee. Prices shown are our management fee — ad spend is billed directly to you by Google & Meta.

Kentucky PPC shops typically charge $1,000–$3,500/mo in management. Here's ours:

Starter
Market rate: $1,000/mo $497/mo mgmt fee · ad spend billed by Google/Meta
  • 1 Google Ads campaign
  • 3 ad copy variants
  • Keyword + geo targeting
  • Weekly optimization
  • Monthly report
Get started
No setup fee · Cancel anytime
Most popular
Growth
Market rate: $2,000/mo $997/mo mgmt fee · ad spend billed by Google/Meta
  • 2 campaigns (Google + Meta)
  • 5 ads with A/B testing
  • Full funnel + call tracking
  • Optimization 2×/week
  • 30-min monthly strategy call
Get started
No setup fee · Cancel anytime
Pro
Market rate: $3,500/mo $1,997/mo mgmt fee · ad spend billed by Google/Meta
  • 3 campaigns (Google + Meta + Retargeting)
  • 10 ads with multivariate testing
  • Daily optimization
  • Quarterly CRO test
  • Weekly report + live dashboard
Get started
No setup fee · Cancel anytime
Real results

Kentucky businesses, real outcomes

A few of the numbers we've helped drive across our marketing work.

1,000+
conversions in the last 60 days
AirMart
650+
conversions in the last 60 days
King's Locksmiths
50+
conversions in the last 60 days
MM Gutter Services

"Can't say enough good things about this company. They took a bad situation from our previous advertiser and completely rebuilt our marketing — reaching an entirely new audience on platforms we didn't even know were available. They more than doubled our customer base in 6 months. Forever grateful to have found them."

Danny Lynn Royal Flush Plumbing
Questions

PPC, answered plainly

Is ad spend included in the management fee?
No — they're two separate things. The price you see is our management fee, paid to BT Web Group. Your ad spend (the money that buys the clicks) is billed directly to your card by Google and Meta, never through us and never with a markup. You decide how much to spend and can change it anytime.
Who owns the ad account?
You do. We build campaigns inside your own Google and Meta accounts (or set them up in your name if you don't have them). If we ever part ways, you keep the account, the history, and all the data — no hostage situations.
Is there a minimum ad budget?
PPC works best with enough spend to gather data, so we'll talk through a realistic starting budget for your market and goals during your free assessment. You're always in control of the number, and you can scale it up or down as results come in.
Google or Meta — which is right for me?
Google Ads captures people already searching for what you offer, so it's usually first for service businesses. Meta (Facebook & Instagram) is great for awareness, retargeting, and reaching people before they search. Growth and Pro tiers run both; we'll recommend the right mix based on your goals.
When will I start seeing leads?
Ads typically go live within your first two weeks, and you can see clicks and calls almost immediately. The first 30 days are largely about gathering data and optimizing — results stabilize and improve as the campaigns learn. We report in plain English the whole way.
Do you track phone calls from ads?
Yes. Call tracking is built into Growth and Pro so you can see exactly which campaigns and keywords are driving phone calls — not just clicks. That's how we tie spend back to real leads instead of vanity metrics.

Ready to turn clicks into real leads?

Book a free $500 marketing assessment. We'll review your site and your market, then show you exactly where paid ads can pay off — before you commit to anything.

Book a free assessment Call (859) 523-3053